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The UPS Store Small Biz Challenge Semi-Finals  

Our nine semi-finaslists have completed the challenges and are waiting for your vote! Watch their videos and vote for your favorite small businesss owner, now until April 4th.

The top three contestants will travel to a final event in Austin on April 24th to present in front of our celebrity host and guest judges. A winner will be announced and given the ultimate prize plus an editorial feature in an upcoming issue of Inc. magazine.


Meet this Year’s Semi-Finalists


Meet Our Host

We’re excited to introduce this year’s host, Shannon LaNier!

Shannon LaNier is an Emmy award winning nationally syndicated television personality. As the 6th great grandson of President Thomas Jefferson and Sally Hemings, he is also the award-winning co-author of Jefferson’s Children: The Story Of One American Family. You can follow his fatherhood and family influencer journey along with his nearly 1 million social media followers @MrShannonLanier on all platforms, for his silly shenanigans with his wife Chandra & their 3 Little LaNiers. Make sure you go to Amazon Prime Video to watch his newest thriller film, Tyler Perry’s Duplicity, out now.


Meet Our Mentors

Our Semi-Finalists will get the chance to work closely with our esteemed mentors:

Julissa Prado is the Founder & CEO of Rizos Curls, a self-funded clean hair care line aimed at embracing and celebrating the beauty of curls, coils, and waves!

Chris Do is an Emmy award-winning designer, director, CEO and Chief Strategist of Blind and the founder of The Futur—an online education platform with the mission of teaching 1 billion people how to make a living doing what they love. 

Jasmine Star became an internationally recognized creative entrepreneur before the age of 30 and later founded Social Curator, a social media marketing company in which she has helped over 35,000 business owners


Read about the 2024 winner, Lacey Benard of Bitty Bao!

Bitty Bao, based in Los Angeles, California, makes bilingual Chinese books for children, teaching them about a variety of topics – from counting, to food, to cultural moments like Lunar New Year. In the short three years since founding Bitty Bao, over 90,000 Chinese bilingual books have been sold to bookstores, libraries, and families worldwide.

Watch the 2024 Small Biz Challenge recap below and follow The UPS Store on Instagram to catch highlights and other small business advice and inspiration from the competition.  

Finalists of The UPS Store Small Biz Challenge 2024 on stage
The UPS Store Small Biz Challenge finalist standing next to their mentor
The UPS Store Small Biz Challenge finalist standing next to their mentor
The UPS Store Small Biz challenge winner holding a check
Finalists of The UPS Store Small Biz Challenge 2024 on stage
The UPS Store Small Biz Challenge finalist standing next to their mentor
The UPS Store Small Biz Challenge finalist standing next to their mentor
The UPS Store Small Biz challenge winner holding a check